Founded in Bradford, Yorkshire in 1899 by egg and butter merchant William Morrison, Morrisons has grown to become the fourth largest in the UK. Until 2004, its stores were mainly located in the north of England, but when the company bought the Safeway supermarket chain that same year, it expanded and now operates 475 stores located in towns and cities across the United Kingdom, and receives over 9m customers through its doors each week.
Although Morrisons does not offer an online shopping service, loyalty scheme or clothing range, it focuses its strength purely on food and grocery. Morrisons Cellar, designed for wine lovers is available online where shoppers are able to browse and select from an exclusive range of wine for free home delivery.
Morrisons pride themselves on their unique heritage and offering something different to their customers – centered on making great food, providing excellent service to customers and offering real value for money.