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Morrisons has grown to become the fourth largest supermarket in the UK. Until 2004, its stores were mainly located in the north of England, but has now expandedand is found all over the UK. It focuses its strength on purely food and Morrisons grocery items, which is why many people chose to use it as their main food shop.
Morrisons stores sell fresh food, canned goods, frozen goods, meats, grocery items and much more. The company prides itself on providing its customers with quality Morrisons food.
Morrisons Cellar, designed for wine lovers is available online where shoppers are able to browse and select from an exclusive range of wine for free Morrisons home delivery.
Morrisons brands vary depending on the price the consumer wishes to pay. They have both a savers brand and a premium brand.
Morrisons was founded in Bradford, Yorkshire in 1899 by egg and butter merchant William Morrison.
There are currently 515 Morrisons superstores spread throughout the UK.
It receives over 9m customers through its doors each week.