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Asda began life as a chain of supermarkets selling groceries only, and the retailer continues to offer top brands at some of the most competitive prices in the country. However, the company has expanded its product offering massively in the past couple of decades. Asda electrical departments are commonplace in larger stores, as are the Asda Home ranges and toy collections. You will also find mobile phones for sale, alongside financial services, in most Asda stores. The Asda George clothing range has become a high street brand in its own right and is loved for offering great value for money, especially on school uniforms. The Smart Price own-label value brand is available across a number of product categories and Smart Price items are usually the lowest priced in store.
All Asda stores are large in size and the average store is 20% bigger than the stores of other grocery retailers in the UK. Unlike rivals such as Tesco and Sainsbury’s, Asda does not operate any small convenience type stores. Asda Supercentres all contain a place to eat, such as a café or even a McDonald’s. Click and collect as well as home delivery services are available for online orders.
Asda was founded in 1921 in Yorkshire and expanded as a chain of grocery stores throughout the 1970s and 80s. The Asda we know and love today is due in large part to the takeover by US retailer Walmart, which resulted in bigger stores selling a wider variety of products.
The retailer now has over 620 stores throughout the UK and also sells its range through the Asda online store and specialist stores, such as Asda Living.The Asda Price Guarantee promises that if their prices are not 10% cheaper than their biggest rivals, they will give customers back the difference. As well as being kind to customers, Asda also aims to be kind to the planet. Asda sustainability practices included efforts to reduce food waste and partnerships with local communities. The Asda Foundation supports a number of local and national charities.