Sports Direct is the UK’s largest sports retailer, offering top brands such as Nike and Adidas at super-value prices in around 420 shops countrywide and at the SportsDirect.com online store.
About Sports Direct
Whether you are a complete newcomer to fitness and just want to find the right pair of trainers, or a budding professional golfer looking for a new set of clubs, you will find what you need at Sports Direct. Products on offer include Sports Direct football equipment, golf, running and rugby. What’s more, the retailer’s main aim is to keep prices low, meaning you hardly ever pay the full RRP. For example, Sports Direct trainers offer top brands like Adidas and Dunlop at seriously low prices – ask anyone!
There are 470 shops in the UK, as well as the online store, selling a huge range of top sports and lifestyle brands, including Adidas, Puma and Nike. You may not know that Sports Direct owns a number of brands itself, and these include Slazenger, Dunlop, Kangol and Firetrap.
History of Sports Direct
Sports Direct was founded by Mike Ashley in 1982 and by 2000 the retailer had 80 stores in the UK and a number of joint venture stores in Belgium. The business acquired the Lillywhites chain and the Lonsdale brand in 2002 and just one year later the number of retail outlets had reached 150. After acquiring a number of well-established sports brands, such as Slazenger and Dunlop, in the early noughties, the company has grown to become the UK’s top sports retailer and an online retail giant.
Sports Direct have different offers each week, which usually offer at least 80% off the selected items. The Warehouse Clearance sales are even better with a whopping 90% off a wide range of products! A Sports Direct student discount is not currently available, but with prices like these, do you really need one? Checking out the Deal Zone on the online store is another tip for finding the best discounts. And if that isn’t enough for you, signing-up to the email newsletter will let you in on the latest sale news. Plus, every now and then, they’ll treat you to an exclusive Sports Direct voucher code.