River Island offers stylish yet affordable fashion including occasion wear, denim and accessories which are mostly designed in-house. They have 350 stores in the UK and abroad plus a sleek online store.
About River Island
If you’re a girl getting ready for a big night out, you can’t go wrong with a River Island dress. The retailer is well known for its going-out styles and occasion wear, which always seem to have a unique edge. This is probably due to the in-house design team headquartered in London. For this reason, River Island bags and shoe ranges are also famous for their quality and fashion-forward design.
River Island has around 317 stores in the UK which are usually located in premium commercial areas, such as regional shopping malls or city high-streets. 100s of new items are added to the River Island range every week, so check your local store or browse the online store to keep your style looking fresh.
History of River Island
Founded in 1948 in the East End of London as a general store, the first modern incarnation of River Island was named Chelsea Girl, which was the UK’s first boutique fashion chain. After a number of mergers, Chelsea Girl became part of River Island brand in 1988. Since opening a shop in the Republic of Ireland in 1993, the retailer has continued to expand into many international markets, such as Russia, the Philippines and, more recently, Latin America. The River Island kids wear collection was launched in 2010, and in 2011 the Chelsea Girl label was brought back to stores as a capsule collection.
If you have the Unidays student card, you can enjoy 20% off River Island when you shop in-store. Offers are often available for a limited time only, so check online for the latest news. Did you know River Island products are also available to buy via ASOS? Check it out for current offers! If you want to keep informed about the latest River Island sale, sign-up to the email newsletter. From time to time you’ll even receive an exclusive discount code.