About Dorothy Perkins
Although Dorothy Perkins has numerous shops scattered around the UK (and overseas), its biggest store is undoubtedly its online one – dorothyperkins.com. Thanks to its online hub, approximately 500,000 shoppers get to experience its 2,000+ lines updated on a daily basis. The brand’s mission? To continue providing women with top-quality, high-street clothing options offered at affordable prices.
The history of Dorothy Perkins
Dorothy Perkins was founded in 1909 as Ladies Hosiery and Underwear Limited. Met with success, the company evolved into 12 shops and changed its name to Dorothy Perkins in 1919. And although the brand’s clothing was hugely popular, especially during the ‘roaring 20s’, it was during the 1930s (with the arrival of Hollywood) that the brand’s dresses and shoes became more elegant and streamlined.
With the arrival of the 1950s, Dorothy Perkins started selling clothes for teenagers – think jeans with prints, dresses with polka dots, and more. During the next decade, Dorothy Perkins opened its 250th store while also introducing cash registers in all shops.
In 1979, Dorothy Perkins was bought by the Burton Group (later known as Arcadia). The next decade introduced the brand’s ‘secrets’ lingerie and nightwear range while also launching the Dorothy Perkins Account card.
Throughout the following decades, the brand would launch numerous ranges in selected stores (including Maternity, Petite, Tall, etc.). But it was the introduction of its online shop, allowing customers to shop for their choices of clothing and accessories 24/7, that prominently boosted the brand even more.
In February 2021, Dorothy Perkins was purchased by Boohoo.com, which still operates the brand’s online shop today to ensure shoppers (whether from the UK or overseas) still get to enjoy high-quality clothing, exclusive sale specials, and more.
You already know how committed Tiendeo is to providing you with the latest product catalogues and secret promotions, but what happens when you click through to the real Dorothy Perkins website?
• Well, that offers you the chance to check out their online size guide to ensure your clothing orders are as perfect as can be.
• Not sure what to get your bestie for their birthday? Leave it up to Dorothy Perkins gift card and let them choose their own gift.
• Want to score with some discounts? Check their online outlet for incredible savings like 10% off when you buy 3 items, 20% off when you buy 4, and so much more!
From the latest online catalogues to the freshest product brochures, make sure you’re signed up for Tiendeo alerts so that you never miss another secret sale or promotional discount ever again.
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