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Back in the 60s, Miss Selfridge’s shopfront mannequins were based on fashion icon and model, Twiggy. Twiggy was a prominent English model in the swinging 60s.

Miss Selfridge has maintained itself as a fierce and relevant competitor to the UK fashion scene over the last 40 years.

If you were around in the 60s and 70s, there’s a good chance you’ll remember the golden days of model, Twiggy.

Well, you might be interested to know that she was such an icon that Miss Selfridge actually used to model their shopfront mannequins on her. It must have been handy for Twiggy herself, every time she walked past the shop, she could tell exactly how those clothes would look on her - she’d never need to step foot in a changing room again.

Founded in the swinging year of 1966 in London, as a teenage girl department of the department store Selfridges, Miss Selfridge now operates over 170 stores in the UK.

The brand cares about covering for all styles. The Miss Selfridge petite collection is always hugely popular, often with exclusive pieces not available in other collections. 

Miss Selfridge started as a young women’s fashion section in the world famous Selfridges department store.

They were the first High Street retailer to use models in their campaigns. 

Miss Selfridge have over 180 stores throughout the UK.

A part of the Arcadia Group, Miss Selfridge jobs are highly covetable.