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Famous for their bold floral and striped prints, the Joules clothing brand is loved around the country, not just in the countryside. Their popular lines include the Joules wellies and Joules rain boots collections. 

The brand doesn’t just cover adults, the Joules kids collection is also very popular amount parents and children alike. The brand also started their own toys and Joules home collections too. 

For those not wanted to wait for the Joules sale, there are Joules outlet stores and also a range of Joules discount code options available online from time to time. 

Joules UK was established in 1999. 

The brand began selling clothing at events in the 1980s. 

Current CEO Tom Joules took over from his father in 1999 to make it the brand it is today. 

There are now currently over 50 Joules stores across the UK.