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The Toys R Us store in Stockholm, Sweden has decided to become entirely gender neutral.
When you’re getting the bedroom ready for a new born baby, we tend to think of blue paint for the boys and pink for the girls.
Well, Toys R Us are trying to break that stereotype beginning with turning their Stockholm store entirely gender neutral. The gender debate is currently a big talking point in Sweden and with this move it looks set to spread across the world soon.
Barbie dolls will be rubbing shoulders with trucks and army men in an effort to stop children being afraid to play with what they want to, rather than what social norms say they should do.
Toys R Us catalogues now also have been made gender neutral showing children, both boys and girls, playing with all toys, be that a boy pushing a pram, or a girl firing a toy gun.
Toys R Us has also dropped gender filters from its UK website in a bid not to put off girls from playing with trains and construction sets for example. Customers are invited to browse based on age, brand, or type of toy.
Toys R Us is an American toy store founded in 1948 with over 1,800 stores worldwide employing about 62,000 employees.
Great deals can be found in a Toys R Us Store or online using a range of Toys R Us coupons, Toys R Us vouchers and Toys R Us discount codes.
Toys R Us have a range of own brands, such as Totally Me!, Imaginarium Express and Edu science toys.
Toys R Us was founded in the USA in 1948 by Charles Lazarus.
Toys R Us operates in 37 countries, with 867 of these being in the USA, 80 in the UK and 163 in Japan.
The company started off under the name of Children's Supermarket, before it evolved into Toys R Us.