About Smyths Toys
From Easter egg hunts to camping outdoors with Barbie, Smyths Toys knows how to draw the younger crowd with in-store events. To see which latest event you and the kids can join, check the websites online In-store Events section, which also includes amazing giveaways.
The history of Smyths Toys
The Smyths Toys story starts in 1986. Birdie and Paddy Smyth ran a pub and newsagents in Ireland, which also sold toys. Of the couple’s 6 children, 4 of the brothers (Tony, Padraig, Liam and Tommy) are in charge of the company, which was founded on 23 December 1986 in Claremorris, County Mayo.
With a rich range of toys suited for girls and boys, babies and teens, Smyths Toys had a winning recipe for retail success. Pretty soon, branches were opening left and right in Ireland, but also later in England.
Cut to 2006, when Smyths Toys (still operating smoothly) updated its logo into a 3D design for a more modern look.
In 2018, the brand (which was pretty constricted to the UK up to this point) started expanding to central Europe. This happened after Smyths bought over numerous Toys “R” Us stores in Austria, Germany and Switzerland, which were all rebranded as Smyths Toy stores.
Today, Smyths Toys (which is still headquartered in Galway, Ireland) continues to impress, not only with its rich range of indoor- and outdoor toys and games, but also thanks to its commitment to customer satisfaction like discount codes, in-store events, and more.
Smyths Toys offers and online shopping
Tiendeo might be your online hub for product catalogues and exclusive promotions, but are there more customer perks awaiting you on the Smyths Toys website? It would seem so!
• Want to see a list of Smyths Toys branches near you? Consult the online Store Finder for a full list of outlets, opening hours, store addresses, and more.
• Want to spread the Smyths Toys love? Choose from a physical or online gift card and spoil that special someone on their next birthday.
• Curious to see Smyths stock availability, especially with their new toys? Simply scroll through the websites products to see what’s available in the physical and/or online store (because it’s never too early to start toy shopping for Christmas!).
Tired of missing out on weekly offers and exclusive specials? Then sign up for Tiendeo alerts to ensure you always receive the latest online catalogues, secret discounts and special sales from Smyths Toys in your town / city.
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