About IKEA
You might not need an introduction to IKEA Furniture, but what about IKEA Food (which accounts for about 5% of sales)? Since 1958, IKEA has been committed to including a café in every store, with primarily Swedish food on the menu. But depending on the store’s location, a range of local dishes are also incorporated, like poutine in Canada, gelato in Italy, etc.
The history of IKEA
Ingvar Kamprad was only 16 years old when his father gave him some money for doing well in school. This was in 1943 in Älmhult, Sweden and Ingvar decided to start a company. For the name, he settled on IKEA: an abbreviation of Ingvar Kamprad from Elmtaryd (the family farm) and Agunnaryd (the local parish). Five years later, furniture is introduced into the IKEA mail order catalogue, signifying the brand’s success.
However, feeling threatened by fresh competition, many Swedish furniture retailers boycotted the IKEA brand in 1950. No problem, for that same year the first IKEA catalogue is introduced, boosting the company’s reputation and customer base. Moving forward, the brand launched its first showroom in 1953 (allowing shoppers to see and experience the products’ quality before shopping). 10 years later the first IKEA store opened outside Sweden (in Norway), and in 1987 the company finally opened its first UK store in Warrington.
Today, IKEA remains a global brand that merges home/office furniture with affordability, high-quality design, and comfort – a clear indication that the brand is still committed to its vision: to create a better everyday life for the many people.
You can rely on Tiendeo to always bring you IKEA’s latest online catalogues and weekly offers, but what benefits does the IKEA website offer?
• How about the chance to join the IKEA Family loyalty club for various customer perks ranging from product discounts and free tea/coffee in store to free oops-insurance?
• Or the online Buy Back Estimator Tool which explains what you can get for trading in old IKEA furniture still in good condition?
• And surely you cant miss IKEAs free online and in-store planning service where a home furniture expert helps you plan your perfect interiors, from kitchen designs to living room layouts?
• And finally, whether you prefer to shop online or in-store, use IKEAs Store Locator to easily see which IKEA branch is closest to you, the relevant contact details and opening hours, and much more.
Remember to sign up for Tiendeo alerts to ensure you stay updated with IKEA’s newest promotions and online sales brochures in your city.
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