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This might interest you about Ideal World ...
Ideal World TV describes itself as The Home of TV Shopping, and as well as continuing to sell products on through the TV channel, they now have a dedicated website with the full product range. Shop everything from fashion and footwear to decoration and electricals, all from the comfort of home.
Ideal World UK has a number of sister channels, including Create & Craft, Ideal Extra and Craft Extra. All Ideal World channels offer customers a range of branded products as well as their own unique brands.
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Ideal World was founded in 1981 as a mail order company.
Ideal World TV currently broadcasts for 17 hours per day.