Ideal World TV describes itself as The Home of TV Shopping, and as well as continuing to sell products on through the TV channel, they now have a dedicated website with the full product range. Shop everything from fashion and footwear to decoration and electricals, all from the comfort of home.
Ideal World UK has a number of sister channels, including Create & Craft, Ideal Extra and Craft Extra. All Ideal World channels offer customers a range of branded products as well as their own unique brands.
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Ideal World was founded in 1981 as a mail order company.
Ideal World TV currently broadcasts for 17 hours per day.