About The Perfume Shop
In addition to always stocking up on classic men’s and womens fragrances and face/body products, The Perfume Shop also boasts the biggest number of Certified Fragrance Sales Specialists in the UK. That’s thanks to the brand’s own innovative programme, “The Perfume School”, so that customers can have the utmost confidence in the company’s services.
The history of The Perfume Shop
The idea behind The Perfume Shop was simple: to sell luxury perfume brands at affordable prices and make them accessible to everyone. And the first stores, which opened in 1992 in Birmingham, Belfast and Milton Keynes, did just that. Impressed by the stores’ collection of men’s and womens perfumes, plus the staff’s incredible knowledge and service, The Perfume Shop (which was originally called EauZone) struck gold.
Bought over by Merchant Retail Group, EauZone became The Perfume Shop and opened more stores across the UK. What helped them stand out was that each store traded from smaller shops than other retailers, with the average only being 400 square feet.
In 2005, the brand was acquired by A.S. Watson Group, the world’s largest health- and beauty retailer. 5 years later, it introduced the shop-in-a-shop concept by operating Perfume Shop outlets at various Superdrug stores.
In 2011, the loyalty card scheme, ‘Rewards Club’, was finally launched, introducing an exciting new way for Perfume Shop clients to not only shop more online, but also enjoy extra benefits.
The Perfume Shop offers and online shopping
With Tiendeo always ready to bring you the freshest offers, promotional brochures and clearance sales, what perks can you expect from the Perfume Shop website?
• How about the Store Locator which helps you find the closest branch near you along with address, contact details, opening hours, available services, and more?
• Or the Rewards Club app which you can download for free online to access even more offers and specials?
• And to be included in the latest events, openings and makeovers courtesy of The Perfume Shop, keep an eye on the online social calendar and social media channels.
Whether you’re into womens fragrance gift sets or more interested in men’s deodorants, be sure to enable Tiendeo alerts so that you’re always included in the offers, sales and online product catalogues from your city’s The Perfume Shop.
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