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The Choice store has been much loved in the South East of England for over 20 years. They now also have the Choice online store too, stocking all of their Choice designer clothing.

Choice fashion is available for both men and women, with Choice shoes being one of their most popular categories. A full list of all Choice brands can be found online.

The Choice sale is always a popular time of year, but customers should also keep an eye out for Choice discount code options and offers for extra savings. 

Choice was first established in 1993. 

The brand originates from Romford in Essex.

They are an independent retailer with stores across the South East.

They currently have stores in Bluewater, Lakeside, Romford and Westfield, Stratford.

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