Boohoo and fashion blogger, Nadia Aboulhosn launched a plus size collection, completely changing the face of the company.
Dubbed as the plus size answer to Kim Kardashian, Nadia Aboulhosn has helped Boohoo change the way it’s viewed. She helped launch the plus size collection, BoohooPLUS, which has resulted in a 27% growth in revenues.
Lena Dunham, creator of the TV show, Girls, is “obsessed” with the range. Aboulhosn describes the range as “inspired by [her] personal style; minimal androgynous with a touch of glamour, it’s all about body confidence and feeling strong in what you wear”.
BoohooPLUS now accounts for 2.8% of total sales and Boohoo have said they will be looking to pair with more celebrities and social media stars after this recent success story.
Boohoo is one of the UK’s largest own brand fashion retailers. Founded in 2006, it now boasts approximately 2.3 million customers, operating in over 100 countries.
Boohoo returns are easy, fast and free! You can find all details online, along with the Boohoo contact number and full contact information.
Boohoo is a UK brand that was founded in Manchester.
The brand launched as an online retailer in 2006.
Boohoo also cover the boys - yes, there is a Boohoo mens section that rivals the women's!
Thanks to their growing popularity, there has been a lot of interest in the Boohoo share price!