Aldi is a discount supermarket chain which was founded in Germany in 1948 and which has in recent years enjoyed a successful expansion into the rest of Europe. They now boast an international presence and have become one of the most popular supermarket chains in the UK. The first Aldi store in the UK was opened in 1989 and the chain now has over 420 stores in the country.
Aldi is well known for corporate transparency and for striving to offer the best prices and deals to its customers. Undoubtedly their popularity is due to their philosophy of guaranteeing the lowest possible prices for good quality products, encapsulated in their “Spend a little, live a lot” slogan. Aldi are able to offer their customers such low prices largely because of their “no-frills” approach to the decoration and layout of their stores, which nonetheless offer and inviting and friendly shopping experience.
They also publish weekly leaflets and brochures, in store and online, detailing the week’s best deals and offers and any one- off or limited stock products up for grabs. Head down to your local store to find out for yourself or take a look at one of their catalogues to discover their fantastic deals and special offers.